I spent a year travelling throughout Australia and Asia. Whilst in Australia I worked as a customer service agent for Telstra. They had recently issued a stock purchase option for existing stock holders and I worked in a call center dealing with queries regarding their options.
I joined the company directly after completing my degree in business. I immediately wanted to gain experience in the area of marketing and began contacting companies offering to work for free. Arithon was a small company and my need for experience fitted well with their desire to expand. I wrote text for their new website, worked directly with a graphic designer to help design advertisements to be included in relevant publications. I created and distributed regular press releases. I put together presentations for exhibitions and potential clients. Part of my job was to monitor our company image on the internet, which included participation on forums and blog contributions.
My role involves working with retailers providing them a service to increase their sales through the use of point of purchase marketing. A large part of my job is business development and increasing our customer base. This is done by meeting with retailers and consulting with them how our service can increase their sales and make their business a better selling environment. I manage and support each of our 450 customer accounts. I train customers how best to use point of sale materials so as to maximise impulse buys, customer loyalty and their customers shopping experience. I liaise with category management providers who work with our customers. Regularly meet with large distributors and wholesalers for feedback on marketing activities. Consult with industry bodies (Irish Pharmacies Union) to agree on best practice in marketing. I am involved in all our direct marketing output which includes the creation of content and measurement reports for email, direct mail and fax campaigns. I manage all our social media marketing. I also manage the analyse and reporting of our website traffic.
Post Graduate Certificate
Bsc Business Studies
Concentration: Marketing
Digital marketing, social media, SEO, SEM, technology, blogging, sport, music, travel, socialising, friends, family